THE three new shopping centres in the Klang Valley set to open this
month will offer a host of new trendy concepts as part of their product
differentiation.
Pavilion KL will be the first in the country to feature street-front
retail shops while the expanded Sunway Pyramid will offer a uniquely
family leisure and entertainment experience within an integrated resort
city.
The Gardens has a roof garden concept to cater to the changing
lifestyle of people living in the city and aims to be one of the most
exciting fine dining destinations in Kuala Lumpur.
Commenting on the current retail trends, Zerin Properties head of
investment Francis Quah said: “In short, all the new shopping centres
attempt to offer a lifestyle-themed one-stop centre for shoppers.”
They include facilities that allow the shoppers to shop, dine and
enjoy their shopping experience and leisure all at a single family
destination.
David McCraken
Many shopping centres are also putting high priority for customer
service, including having dedicated car parking for loyal customers,
reward card and other customer service-related initiatives.
Kuala Lumpur Pavilion Sdn Bhd director of centre management John
Sironic said Pavilion KL aimed to bring the shopping experience of the
world-famous New York’s 5th Avenue, Tokyo’s Ginza, and Milan to Bukit
Bintang when it opens for business on Thursday.
“With Bukit Bintang now complete, Malaysia can reinforce its attraction as a top Asia retail hub,” Sironic said.
“Pavilion KL’s opening coincides with Visit Malaysia Year 2007, and we are proud to be part of the shopping euphoria.”
Located in Bukit Bintang - the heart of Kuala Lumpur’s bustling
shopping district – Pavilion KL’s seven levels of retail complex offer
wide choices in shopping, food and beverage, and urban leisure.
Pavilion KL is the anchor of a world-class urban development
comprising two luxury residential towers, a corporate office block, and
a proposed “6-star” boutique hotel that together adds up to a total
gross built-up area of 3.68 million sq ft. The large airy premises
framed with high ceilings and wide corridor pavements will make
shopping at Pavilion KL a relaxing and pleasurable experience.
The 1.4 million sq ft of net lettable retail space will house 450
outlets in six precincts - Bintang Circle, Gourmet Emporium, Couture,
Connection, HOME and Seventh Heaven.
At Pavilion KL, a host of new brands that are making their debut in
Malaysia, such as Joan & David, Kiehl’s, LIULIGONGFANG, Mandarina
Duck, Okaidi & Obaibi, Reiss, Shanghai Tang and Thomas Pink.
Meanwhile, at Mid Valley, The Gardens will have over 200 high-end
retail shops and a roof garden when it opens its doors on Sept 26.
An artist’s impression of The Pavillion shopping centre
The RM1.5bil The Gardens is the five-star component of Mid Valley that
comprises a four-storey shopping gallery, two landmark office towers
and five-star Gardens Hotel and Residences.
Mid Valley City Gardens Sdn Bhd chief executive officer David
McCracken said The Gardens would be a lifestyle shopping centre with
specially designed precincts for leisure shopping at exclusive fashion
shops and a host of other lifestyle offerings.
In line with the tagline Its About You, McCracken said, the ambience
of The Gardens would be “comfortable, relaxed, cultured, refined,
natural and managed with a five-star hospitality feel.”
The upmarket fashion-focused shopping gallery will be anchored with
a new fashion concept by one of the leading departmental stores from
Singapore - Robinsons – and the established Isetan departmental store
with a new store format.
Exclusive international fashion labels are available from the Melium
Group, The Link, FJ Benjamin and Royal Sporting House, besides current
favourites such as Coach, Hugo Boss, Aigner, Banana Republic, Ted Baker
and Massimo Dutti.
The ambience of The Gardens atrium
On top of exclusive precincts for quality home wares, art galleries,
boutique cinema, function space and arts theatre, there is The Cocoon,
a holistic wellness centre offering an extensive list of new age
treatments and ancient cures for complete mind, body and soul renewal.
Meanwhile, the remodelled and expanded Sunway Pyramid is looking to
take the retail sector by storm on Sept 30 with its new standards and
design concept that gives meaning to experiential shopping.
The additional 800,000 sq ft of net lettable area in the annexe
block with its array of trendy precincts will spruce up the shopping
experience of shoppers.
Sunway City Bhd managing director (property investment) Ngeow Voon
Yean said the enhanced thematic offering and new experiential shopping
concept at Sunway Pyramid would cater to the more sophisticated demands
and discerning tastes of shoppers.
“The tenant mix will be expanded to introduce better depth and
breadth of fashion, lifestyle, leisure, entertainment, and dining
offerings.
“The shoppers’ profile has also been widened to include young adult and family segments of the market,” Ngeow said.
The special retail precincts at Sunway Pyramid are Marrakesh, Asia Avenue, Oasis Boulevard and Fashion Central.
Out to satisfy the fashion and lifestyle needs of shoppers are
Jusco, Guess, Gap, Raoul, Lacoste, Principles, Marks & Spencer,
Springfield, Colin’s & Loft, Elle Homme, L’Occitane, California
Fitness, Harvey Norman, Lorenzo and Ace Hardware.
More Here: Pavilion Kuala Lumpur
tags: Pavilion, KL, Malaysia, Bukit Bintang, Kuala Lumpur, Shopping Mall, parkson, klcc, starhill, lot 10
